How & Why

The story behind Be Like You begins with a focused, determined young man with a strong work ethic raising two toddler girls. If you guessed that man is Sim & Fetu's dad and they are the little girls, you guessed right. This trio are San Diego natives and dad was focused on ensuring they would be loved, strong, and respectable, understanding the value of their worth and family values. So he purposefully included family and culture into their lives. When you hear the cliche "it takes a village" it's their case, this was a big part of their lives.

Sim and Fetu grew up very close and agree they had their sibling "growing pains" as they laugh about it today. Those growing pains would bring these two together and forge a strong bond as they would grow into adult life, rooting for each other through life and special moments/celebrations.      

Fast forward, Sim became a cosmetologist, married and had twin girls. Fetu married, went through serving her community through AmeriCorps and opened her wedding/event planning business. Sim currently is a hair/makeup artist, Fetu sold her business and is currently a photographer, stylist & life empowerment coach.

In Fetu's capacity as a life empowerment coach, she discussed bullying with a colleague, related to frequent conversations with Sim about bullying that was occurring with Sim's daughters. Fetu shared with her colleague how bullying started in elementary school for her and carried into high school, until it was so bad she changed schools her senior year. Sim & Fetu discussed the severity of today's bullying and it ignited them to be on a mission to do something about it, to "flip the script" and empower our youth to believe in who they are as individuals, to embrace others, to learn to be more connected and educate our communities about bullying, bring awareness of the effects, consequences and solutions. Thus, Be Like You was born October 1, 2018 and going strong, officially a non-profit   501(c)(3), spreading the "buzz" of positive and empowering messages through events, educational presentations & their brand suited for all ages and all individuals. 

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Meet Our Hive Tribe

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Co-Founder, Educator & Mentor

I enjoy the outdoors, gardening and various realms of art. I have been an entrepreneur and mentor for 15+ years, mentoring youth, teens, young adults to small business owners. I have a degree in Health Administration with a focus on advocacy. I received Segal Education award for my AmeriCorps service, focusing on creating multiple community service projects to strengthen communities and the challenges communities face. I volunteered for various organizations including Big Brothers Big Sisters and me and my husband were Bigs for a "Little". I am certified in Epilepsy First Aid, the Co-Founder of Be Like You® Inc., nonprofit organization, Purposeful Pair Life and Wellness coaching/mentoring and StarArts Photography and Art. Fun Fact: Fetu is one of six siblings. I look forward to meeting you!



Co-Founder and Educator

I’m a working queen bee, a wife a mother of twin daughters, the oldest of six and the owner of two adorable dogs. I love anything that has to do with styling, fashion and design. I studied architecture and art in College and while attending school I worked in a hair salon. I then fell in love with the industry and quickly knew I wanted to do hair. It was another creative and rewarding decision. I’ve have worked as hairstylist and make up artist for over 18 years and have been in the salon industry for over 20 years. I also have found a true love for Pilates and currently teach as well. With my daughters who were bullied in middle school and into high school, Be Like You has been a wonderful and resourceful organization in helping our youth with the effects of bullying giving solutions and support. I’m proud to be a part of the Buzz that Be Like You has and is creating in our community and internationally.



Panel of Advisors, Mentor

I grew up in rural Pennsylvania working on a farm throughout school. I have been practicing as a Physical Therapist for over 20 years after receiving my degrees in Kinesiology/Exercise Physiology and Physical Therapy. From a young age, my parents instilled in me the importance of community, and supporting and helping each other. I have volunteered with Habitat for Humanity, mentored with Big Brothers Big Sisters and aspiring student physical therapists. I am co-owner of Purposeful Pair Life and Wellness coaching/mentoring. I enjoy the outdoors, hiking/backpacking, cycling and gardening. I’m looking forward to our meeting and getting to know each other.


Alexes 'Lexe'


I  love to workout, enjoy the beautiful parts of our nature, and mentor our youth. I have owned Lessons by Lexe: Dance Studio for almost 5 years now and have my Bachelor's of Science in Applied Human Behavior, with certificates in entrepreneurship, Service Industry Management, Community Development & Sustainability, and recently received my certificate in Dance Medicine. I am currently Miss Yavapai County. I strive to empower our youth to work towards becoming the best version of themselves through helping them to embrace their authenticity and embrace their individuality.



Website Manager

I have always had a passion for the outdoors and for healing arts.  I have officially been in the healing arts since 1997. In my work I support others in remembering their sacredness. When Be Like You came into my life, through Lexe, I knew I wanted to be part of the Tribe.  My days are filled with all sorts of adventures with 2 small children, and knowing they will need this knowledge and support I am excited to introduce them to Standing Up and being their authentic selves.

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Angela "Angie" Wurst

Community Outreach

Angie is a an amazing volunteer helping to reach our communities